The purpose of any business portrait, realtor headshot, executive portrait or any other image you use in business is to basically make you money!
So you have decided that you need a new and up-to-date website...that is a wise decision. It's actually a good practice to update/remodel your website once every 5 years or so. Many customers make their purchasing decision based on the quality of information displayed on the website as well as the reviews the vendor has. A website that is not easy to navigate or not attractive will not have much of an effect on the public at large. So basically make the website attractive, to the point and showing one or two of your best reviews on the first page. Also make it easy for your customers to send you a message for more information or a call back. Your phone number should be easily accessible on every page of your website in mobile and desktop mode!