SEO, or "search engine optimization", is a very simple and quite complex subject. Good SEO is truly necessary to have a website that gets noticed and ranks well in Google and Bing searches. By the way, B&B Taxidermy are one of my clients!
SEO is the art and science of ranking well in a website search. There are a large amount of factors that go into website ranking and to make it even more difficult, Google seems to change the rules every so often. However the basics of SEO remain intact. A website that is designed well from the beginning will enjoy a higher ranking and better web experience giving you a higher ROI!
SEO is not easy, quick or cheap. You will encounter many out there who promised the Google moon, deplete your bank account, and never deliver. I have paid some of these people myself and after learning the stinging lesson they taught me, I decided to learn about SEO on my own. It has been a great journey and the knowledge I have gained has become an invaluable and ongoing!
Should you choose to use Nolan Conley for your SEO on your website, I will not promise you the moon, but I will promise you that your ranking will increase and with proper techniques you will continue to rise and be seen by many more on the web. This I can prove!